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When talking about product adoption, a time period that usually comes up is "crossing the chasm." Coined by marketer Geoffrey Moore in his ebook by the identical identify, it refers to the point beyond which a tech innovation might be considered mainstream, making it not unique to adventurous early adopters. The guide goes into extra element on how to achieve this, but it's safe to say that good rings as a category are near crossing the chasm. Merchandise similar to the new RingConn Gen 2 Air are great examples of why. It presents a distilled experience with most of the features accessible on main good rings at about half the worth. Most sensible rings either include significant compromises or are too costly. The RingConn Gen 2 Air is neither, which is not only uncommon but in addition spectacular. A comfortable design, lengthy battery life, and a simple-to-use app are just a few of the numerous reasons to consider it. The RingConn Gen 2 Air is a lite version of last 12 months's $299 RingConn Gen 2. The Air is priced $a hundred lower, at $199, and can solely be bought from the company's web site.
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