|
When the WNBA went right into a "bubble" last July to play its full, shortened 2020 season, players, coaches and employees have been supplied a ring by Finland-founded company Oura. The approximate size of a marriage ceremony band, the smart ring may measure coronary Herz P1 heart monitor fee and body temperature, indicators of an athlete’s general health and recovery. And during the Covid-19 pandemic, it supplied an additional benefit: reassurance that a player wasn’t getting sick. The women’s basketball athletes have been certainly one of a number of leagues to work with Oura, alongside the NBA, Nascar, UFC and Pink Bull Racing in Formula One. However while other wearable companies have gone to market - and gained buzz - by monitoring exercise, Oura, founded in 2013 in Finland and counting on the crowd-funding site Kickstarter to fund its first product, centered on measuring sleep. "You're going to do it day by day, it doesn't matter what. 99.9% of people will doubtless attempt to sleep tonight," says Harpreet Singh Rai, Oura’s CEO. |
|